Growing a business

I attended a local and exclusive networking event last week for SME Business Owners, Advisors and Entreprenuers called the K-club (http://www.k-club.co.uk)

There was an excellent talk by Sarah Goulbourne from Gunnercook LLP who spoke passionately about the ‘Sea Change in Law’.

With regard to my own work as a business consultant helping SME business owners in pretty much any sector to plan and grow for the future, Sarah’s talk about how to grow a modern law firm was real music to my ears.

Sarah’s business Gunnercook is trying to demystify the client legal experience and I suspect the way law firms grow and market. Sarah simply believes that a modern law firm needs to put in place marketing and sales systems like most entrepreneurial businesses. I believe Law firms in America are even starting to offer basic services over the internet (see LawPivot!).

nuOrder believe that any businesses can put in place a tested sales and marketing system and get fantastic scalable results that can be measured for success.

I you need help doing such as thing drop us a line at nuOrder and we can help you today.

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Go On; Spoil Your Customers

We are often asked by clients “How can I improve my marketing?” – Often this means – “How can I get new customers?” Indeed, most businesses put most of their marketing effort – and budget – into new lead generation.

However, it’s amazing how few businesses are effectively marketing to their existing customers. Most business owners are sitting on massive untapped potential in terms of their existing client relationships.How do you unleash that potential? Try answering these questions:

• What cross-sales, up-sales, new products/services could you offer your existing customers?
• And when did you last let them know? In fact, when was the last time you wrote to your customers or emailed them or phoned them. And what kind of response rate did you get?

If you doubled the number of times you contacted them what would happen? One retail client used a brochure to market to his client base and generated hundreds of thousands of pounds in turnover each year from this method. The brochure was sent out once a year, in springtime. We asked him to try sending it again in autumn. Guess what happened!Play the easy game. Make sure you have a database with all your existing clients listed. And then……speak to them……pamper them……offer them special previews and promotions……ask them to tell their friends.

Remember It costs six times more to get new customers than it does to increase sales to existing customers and 64% of customers don’t purchase from your business a second time because of the perceived indifference with which they are treated.

If you want to reduce your marketing spend, or the cost of customer acquisition, reinvest your pounds into strategies that will retain your customers, so they keep buying from you. Investing in customer relationship strategies – the payback is stunning.

Get in touch and ask us to conduct a business evaluation and find out about our unique way of designing and implementing strategies to generate sustainable business improvement.

How to Grow and Managing a Business for Profits: Seminar

Growing and Managing a Business for Profits – What business owners need to do to boost income and manage a business through tough times

http://nuorderbusinessgrowth.eventbrite.co.uk/

Event Details:

Duration: Tuesday 13^th June, 9am to 12.30pm.
Location: Mere Court Hotel Conference Centre, Mere, Knutsford, Cheshire.

Full Fee: £35 including booking fees and VAT
Early Bird Fee: £25 including booking fees and VAT (Sold Out)
Finders Fee: Receive £5 for every person you recommend who then attends the seminar.

Normally £50 + VAT, this personal invite entitles you to attend this joint seminar at a discounted rate.

Seminar Details:

Do you want to recapture your enthusiasm for your business or for the business you work for?  Are you looking for ways to grow your business and instill a sense of pride in your workforce that will result in increased profitability?

Then this is a seminar not to be missed.  Delivered by two experts in their field, Roger Brown and Lisa Gibson, the 3 ½ hour seminar programme will provide you with simple yet highly effective techniques to achieve your business aspirations.

You will come away with top tips on Social Business and the use of CRM and well as understanding the power of having the right person in the right job within any organization.

This seminar programme will benefit anyone who:

• owns a business and wants help to grow or manage the business more effectively
• wants tips and advice on managing and inspiring a team
• want to increase leads and grow a client base

How do I book a place?

1. Purchase your tickets. http://nuorderbusinessgrowth.eventbrite.co.uk/
2. Once your booking has been received and assessed, you will be sent a booking confirmation, which will include the location, directions, and the terms and conditions.

About your speakers:

For information on Roger Brown and his testimonials visit http://www.linkedin.com/in/rogerbrownnuorder

For information on Lisa Gibson and her testimonuals visit http://www.linkedin.com/in/lisagibsontriple3

Top Twitter Business Tips – nos 6

Share tips related to your business and work-life balance

Top Twitter Business Tips – nos 5

Spread your tweets throughout the day rather than post them all at once, as people check Twitter at different times of the day.

Top Twitter Business tips – nos 3

Help others with problems by using the hastag for your industry or sector term.