How to Grow and Managing a Business for Profits: Seminar

Growing and Managing a Business for Profits – What business owners need to do to boost income and manage a business through tough times

Event Details:

Duration: Tuesday 13th June, 9am to 12.30pm.
Location: Mere Court Hotel Conference Centre, Mere, Knutsford, Cheshire.

Full Fee: £35 including booking fees and VAT
Early Bird Fee: £25 including booking fees and VAT (Sold Out)
Finders Fee: Receive £5 for every person you recommend who then attends the seminar.

Normally £50 + VAT, this personal invite entitles you to attend this joint seminar at a discounted rate.

Seminar Details:

Do you want to recapture your enthusiasm for your business or for the business you work for?  Are you looking for ways to grow your business and instill a sense of pride in your workforce that will result in increased profitability?

Then this is a seminar not to be missed.  Delivered by two experts in their field, Roger Brown and Lisa Gibson, the 3 ½ hour seminar programme will provide you with simple yet highly effective techniques to achieve your business aspirations.

You will come away with top tips on Social Business and the use of CRM and well as understanding the power of having the right person in the right job within any organization.

This seminar programme will benefit anyone who:

  • owns a business and wants help to grow or manage the business more effectively
  • wants tips and advice on managing and inspiring a team
  • want to increase leads and grow a client base

How do I book a place?

  1. Purchase your tickets.
  2. Once your booking has been received and assessed, you will be sent a booking confirmation, which will include the location, directions, and the terms and conditions.

About your speakers:

For information on Roger Brown and his testimonials visit

For information on Lisa Gibson and her testimonuals visit

Give Your Business Direction

Overview Having a clear business direction is the most powerful business improvement tool you can use. There are many clichés about planning and business direction:

  • “If you don’t know where you are going any road will do.”
  • “Poor Planning Produces Pathetically Poor Performance (modified from the military version)” to quote two.”

As worn as these clichés are the fact is that they are, by and large, true. Without a clear business direction your business will not go anywhere. It may survive on enthusiasm and energy in the short term but in the longer term it will fail.

Some people say they are not planners and it is true some of us are better at planning a direction, setting goals and achieving them than others. But saying you are not good at it is just an excuse, an admission that you don’t enjoy the discipline the process brings to your business and even less the fact that you end up with something by which you and others can measure your performance.

Setting a clear business direction doesn’t have to be a complicated process – in fact the less complicated the better. In its simplest terms it is a matter of deciding where you want to be at some point in the future (“Where”); critically assessing your current situation (“Now”); and setting in place strategies to get you from where you are now to where you want to be (“How”). Add a time frame (“When”) and a means of measuring how well you are actually doing against what you thought you would do (“Measuring”) and you have it – a clear business direction.

Depending on the complexity and size of your business your business direction might cover an A4 sheet or it might be a more significant document. This is one situation where size really doesn’t count but – clarity is paramount. Like any good process there are a number of steps to setting business direction that will bring clarity to your thinking. The key steps are summarised below:

Step 1. – Where You Want to Be. What is Your Vision? Develop a vision for your business and personal life. A vision is a statement of where you want to be at some point in the future. What is it that you want you business to look like? What will it be doing? How well will it be doing it? What will it be providing for you? How will it feel to have the business where you want it. It is a view of an attractive future for you and your business. It is bold and exciting and importantly is in some way better that what exists now. Generally it is timeless and while it might change on the way it is something you are always aiming for. It is what you are aiming for in everything you do in business.

Step 2. – What Business are You In? Clearly define what business you are in. In doing this you are also defining what business you aren’t in. Define the purpose of your business. Work it out from a customers perspective – what do you need to provide to your customers not what they are going to get. This is often called the Mission of your business. In a military context it states the overall target and how and when the target will be achieved. In a business context it defines the business you are in, the core purpose of the business, your target markets and how you are going to operate. It incorporates the culture you want in your business, its philosophy. It defines how your business is different from others. It is supported by your core values or guiding principles.

Step 3. – Define Your Guiding Principles Your guiding principles are the core values by which you want to run your business. They are a benchmark on which you base a decision to proceed or not. If a core value is to be compromised in going down a particular track then you would make a decision not to proceed. Core values can include:

  • How you want to conduct you business
  • How you want to treat your customers
  • How you want to treat your staff
  • The quality of your products
  • Your ethics
  • How you want to treat the environment

Step 4. – Set Your Key Objectives This is a goal setting exercise. What are the specific goals you want to achieve? What do you want to achieve over the next 6 months, 1 year, 2 year, 5 years, 10 years? Make sure they are:

  • Specific – be clear and focussed on what you want to achieve
  • Measurable – how can you measure your progress?
  • Attainable – are the resources available or can be secured to enable you to do the job?
  • Realistic – be bold but be credible
  • Time framed – define when you want to achieve your goal

Step 5. Develop your Strategies For each goal set specific strategies that will achieve your goal in your timeframe. The more strategies you can implement the faster will be your growth. But remember growth needs to be balanced so make sure you are addressing each area of your business at the same time to keep all in balance.

Step 6. Do a Nike – Just Do It! There is no change without change. This means that all the planning in the world won’t create change unless you act.