6 ways to grow your business

1. Get an edge
Find an underlying advantage of 10 to 30 times over the competition to dominate your industry. How to figure this out? Look at your industry’s biggest cost and time constraints and challenge the conventional thinking in those areas of the business.

2. Own a phrase
Brand is about owning a word or two in the minds of your market. And how do you know if you own the phrase? Google it and see if your company shows up.

3. Hyperfocus
Align the entire company around a single measurable priority each quarter. Not 75, not five, but one overarching focus for the next 90 days that removes a significant bottleneck in the business. What about yours?

4. Control your cash
Growth eats cash, so construct a business model that fuels your growth without the need of outside capital. Gift cards, advanced payments, tighter billing practices, and shorter sales and delivery cycles are a few of many strategies. And to stay focused, look at your cash position daily. You’ll sleep better knowing the business can fund its own growth.

5. Write!
Flood the digital market space with blogs, white papers, YouTube videos, and Twitter messages that align with the phrase you own. Then enhance your authority.

6. Pulse faster
If you want to move faster, pulse faster. The executive teams of the fastest-moving companies huddle daily, as if in constant crisis mode — driving on priorities, metrics, and data gathered from the market.

And successful executive teams gather once a week vs. annually to get some talk time around the six strategies I’ve outlined for growing the business. It’s about having a bias for action.