Ten Top Tips for SEO Success by Steve Bower from Seven Communications

This is the first in a series of website guides, and the topic that everyone is interested in currently is: “How to I get to the top of Google?”. So this is a valiant but vain effort to condense my entire SEO expertise into series of short articles. Some of these tips you can manage in a non-techie way, or you *may* have to ask your webmaster to make the necessary edits. Don’t, though, expect that they will have done this automatically. So here are your 10 Top Tips for SEO Success.

Make good use of “Title” tags – A title tag tells users and search engines what the topic of a particular page is. Ideally, you should create a unique title for each page on your site, as the contents of the title tag will usually appear in the first line of the results. It should contain the keywords or phrases that you are looking to be found for, but keep it brief.

  • Make use of the “Description” tag – Description meta tags are important because Google might use them as snippets for your pages. This gives the user clues about whether the content on the page matches what he or she is looking for, and gives the opportunity for you to include some sort of attention-grabbing message.
  • Use heading tags appropriately – Use heading tags to emphasise important text. Heading tags are used to present structure on the page to users. It will also help skim-reading a page so that users can focus on relevant content.
  • Make your site easier to navigate – The navigation of a website is important in helping visitors to quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important.
  • Use mostly text for navigation – Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to index and understand your site. This can often be more reliable than Flash or JavaScript on mobile devices.
  • Offer quality content and services – Interesting sites will increase their recognition on their own. Creating compelling and useful content will likely influence your website more than any of the other factors, and help conversions on the site.
  • Create content primarily for your users, not search engines. Avoid:
    • inserting numerous unnecessary keywords aimed at search engines but are annoying to users
    • having blocks of text like remorseless lists of Counties etc.
    • deceptively hiding text from users, but displaying it to search engines
  • Prepare two sitemaps: one for users, one for search engines – A site map is a simple page on your site that displays the structure of your website. An XML Sitemap file (which you can submit through Google’s Webmaster Tools), makes it easier for Google to discover the pages on your site
  • Notify Google of mobile sites – Configure mobile sites so that they can be indexed accurately. Mobile sites not only use a different format from normal desktop sites, but many sites were designed with mobile viewing in mind but not to be search friendly.
  • Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. This will help inbound or ‘back’ links. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

This article is a MUCH condensed version of a useful Google report, the full original can be downloaded from my website at www.7comms.co.uk. Or, contact me direct at steve@7comms.co.uk

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