This relates to both you and your supplier. Try to work with people who are able to supply you with what you want when you want it. This may mean that they run on a just in time system or something similar. When you are supplying orders or items to your customers you want to [...]
Filed under: Production & Operations | Tagged: lead times, marketing plans, move stock, Operations, Production | Leave a Comment »
John Wannamaker, founder of Wannamaker departments stores in the USA and considered the father of modern advertising is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This is the dilemma for many business owners; how do I promote my business and get the [...]
Filed under: Marketing | Tagged: definition marketing, definition of marketing, google, google search, john wannamaker, Market a business, modern advertising | Leave a Comment »
The 80/20 rule – that 80 percent of your sales come from the top 20 percent of your customers – applies to most businesses. Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company’s profitability. A laser-like focus on these high-profit buyers also prevents you from expending too [...]
Filed under: Sales | Tagged: acquisition costs, customer profitability, direct mail, larger sales, profitable customers | Leave a Comment »
How was 2011 for you? Was it all you wanted it to be? How will 2012 be? Will it be better? How do you know? We at nuOrder meet and talk to a lot of business owners, and the theme at the turn of the year is always the same; what went well during the [...]
Filed under: Business Ownership | Tagged: 2012, Business Owner, car journey, Measure, millionaires, Plan, previous year | Leave a Comment »
Overview Having a clear business direction is the most powerful business improvement tool you can use. There are many clichés about planning and business direction: “If you don’t know where you are going any road will do.” “Poor Planning Produces Pathetically Poor Performance (modified from the military version)” to quote two.” As worn as these [...]
Filed under: Business Strategy | Tagged: business direction, improvement tool, place strategies, setting business | Leave a Comment »
I heard an interesting news story on BBC Radio5 live today about gunfire detector software not working for the UK Police. West Midlands Police have been testing a very expensive system that has been used with great success in America. The results in the first UK installation? Only 2 gun shots were detected, but over [...]
Filed under: Business Strategy, Marketing | Tagged: Local business, product design | Leave a Comment »
